Program

Aucitya

A program for content creators, social media influencers, digital marketers, artistes and creative professionals.
Applications now open for Aucitya Bangalore Edition
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2500 (+ 18% GST)

Satya

Content must be rooted in truth, crafted with honesty, clarity, and integrity.

Saundarya

Content must carry aesthetic grace, harmony, and refinement.

Dharma

Content must uplift, align, and connect the individual with something higher.

About Aucitya

Aucitya is a program to cultivate a dhārmika mindset among social media content creators, enabling them to approach social media for meaningful impact, ethical engagement, and creative expression. The program aims to bridge ancient Indic wisdom with modern technology, fostering a balance between inner values and external achievements while equipping participants with practical strategies for creating purposeful, authentic, and uplifting content.

Why Aucitya Matters Today?

The Problem

The digital age has transformed how we create and communicate. Speed, scale, algorithms, instant feedback, and constant visibility now shape creative choices, often making expression reactive, performative, or exhausting.In this environment, creators often struggle with loss of authentic voice, fear of criticism or invisibility, creative fatigue, and a growing disconnect between craft, conviction, and conscience.

Learning Outcomes

Aucitya offers an alternative. It invites creators and communicators to see creativity as a responsibility, rooted in dharma, courage, clarity, and meaning.

Methodology

The program combines expert sessions, hands-on exercises and practical toolkit to implement into practice.

Editions

Latest Edition

Aucitya Bangalore Edition
Registration Open

Aucitya Bangalore Edition

A One-Day Lab for Product Designers, Creators and Cultural Entrepreneurs

The workshop brings together scholars, creators and practitioners who have translated cultural knowledge into living frameworks, products, visual systems and emotional experiences.

Duration

-

Session time

10:00 AM IST - 05:30 PM IST

Schedule

1-day | 4 sessions | 7 learning hours

Price

2500 (+ 18% GST)

Register Now View Details

Program Milestones

4
editions completed across online and offline formats.
100+
creators, designers, artists and students.
55+
learning hours across editions.

Journey So Far

past aucitya editions
New themes with every edition
Reflective dialogues and guided inquiry
Hands-on exercises and take-home activities
Applicative principles, tools and structures
Peer learning and meaningful networking
"Deep gratitude to the Bṛhat team for curating the Aucitya workshop — a truly transformative experience. The insights drawn from Nāṭyaśāstra, Indian wisdom, and Dhārmika thought reminded us that true content creation must be rooted in saundarya (beauty) and satya (truth). The sessions were meticulously curated, the discussions profound, and the energy palpable."
Sanjay Mittal

Participant, Edition 1

"I personally feel, this program, has the potential to change the way content creators look at ‘creating the art’. One thing I especially appreciated about Bṛhat was how, at different points, the importance of sadhana and meditation was emphasised as essential for a creator to truly ‘create’."
Indresha

Participant, Edition 2

"The workshop addressed, techniques and processes. More importantly it made me aware of the motives, intent and the goal of creating. The lectures were not just communicating these. They were filled with emotion and were urging us in this direction. The venue added another dimension of aesthetics and divinity."
Ramanujam Rajagopalan

Participant, Edition 2